Information

Anti-Spam Policy

SMS.MD does not allow messages to be sent without the recipients' consent. The requirements below apply to all clients of the platform and follow the legislation of the Republic of Moldova: Law No. 62/2022 on advertising, Law No. 284/2004 on electronic commerce, Law No. 195/2024 on personal data protection (in force from 23 August 2026, replacing Law No. 133/2011 and transposing GDPR into national law) and Electronic Communications Law No. 72/2025.

What counts as spam

Spam is a message the recipient did not expect and did not consent to. The assessment is made from the recipient's perspective, not from the sender's intent.

  • sending to a list of numbers that was bought, rented or obtained from third parties;
  • numbers collected automatically from websites and social networks, or generated by pattern (69XXXXXX);
  • marketing to people who left their number for another purpose: order delivery, warranty service, a survey;
  • messages sent after the recipient has opted out;
  • sending under another company's name or under a name that misleads the recipient.

Recipient consent

Article 26 of Law No. 62/2022 permits advertising through telephone services only with the recipient's prior explicit consent; Article 17 of Law No. 284/2004 sets a similar requirement for commercial communications in electronic form. The burden of proving consent rests with the sender.

Consent is evidenced by

  • a separate, non-prechecked box agreeing to marketing messages;
  • a contract clause, form or application completed by the recipient;
  • confirmation through a code sent by SMS;
  • the date, source and wording of the consent, retained by the client.

Consent does not include

  • public availability of the number;
  • agreement to service notifications where marketing is sent instead;
  • a list obtained with an acquired business, from a partner or from a previous contractor;
  • a general "I accept the terms" box with no separate marketing statement.

Proof of consent is retained throughout the sending period and for at least one year after the last message. On a justified request from sms.md, the client provides it within 3 business days.

Opting out

The recipient may withdraw consent at any time by simple notice, with no explanation required. The platform operates one-way: inbound SMS are not received and a "STOP" reply does not reach the sender, so the opt-out route is stated by the client in the message itself — a short link to an unsubscribe page, a support phone number or another available channel.

  • opting out is free for the recipient and requires no registration or contact with a manager;
  • opt-outs are processed within 3 business days;
  • opted-out numbers are added to a suppression list and excluded from subsequent imports.

Sender name

The sender name (3–11 Latin characters and digits) is moderated by the operators, usually within 1–2 business days. The decision rests with the operators; the name must refer to a real company or brand the client holds rights to.

  • third-party trademarks and the names of banks, public authorities, delivery services and mobile operators are not accepted;
  • imitation of short or system numbers is not accepted;
  • changing the name in order to continue a campaign that drew complaints is not accepted.

Advertising must be recognisable as advertising and the trader must be identifiable (Articles 7 and 18 of Law No. 62/2022). The platform may request brand documents, including at an operator's request.

Prohibited sends

Regardless of consent, messages containing the following are not sent through sms.md:

  • fraud schemes, phishing, fake notifications from banks, courier services and public services;
  • calls to violence, threats, incitement to hatred;
  • political campaigning and calls to mass gatherings;
  • adult material and advertising of intimate services;
  • drugs, psychoactive substances and prescription medication;
  • gambling, lotteries and betting without the relevant licence;
  • financial offers made without the right to provide such services;
  • obscene language, chain messages and quick-money schemes.

Uploading personal data without a legal basis for processing it is likewise not allowed. From 23 August 2026, Law No. 195/2024 provides for fines of up to 2 million lei or 2% of annual turnover; supervision is carried out by the National Centre for Personal Data Protection.

Transactional and marketing messages

A transactional message responds to an action by the recipient: a confirmation code, order status, appointment reminder, payment notice. Transactional messages and OTP are sent immediately, with no sending window, and require no separate marketing consent.

If a discount, promo code or purchase invitation is included, the message is treated as marketing in full. Marketing campaigns are sent between 09:00 and 18:00, as required by the operators.

Measures taken by the platform

Campaigns are moderated before sending. Where the text or the source of the list raises questions, sending is suspended until the client provides clarification. Breaches of this policy are addressed by:

  • requesting proof of consent for specific numbers;
  • suspending the send and rejecting the campaign;
  • blocking the sender name or the account in case of repeated or serious violations;
  • sharing campaign information with operators, ANRCETI and the National Centre for Personal Data Protection in response to justified lawful requests.

Funds for traffic blocked due to a breach of this policy are not refunded; the auto-refund for undelivered SMS continues to apply as usual. Liability towards recipients and supervisory authorities rests with the sender (Article 52 of Law No. 62/2022). For international campaigns, the law of the recipient's country applies in addition, including GDPR and ePrivacy in the EU.

Reporting spam

If you received a message sent through our platform without having given consent, please write to [email protected]. Other ways to reach us are listed on the contacts page. To review the report we need the recipient's number, the date and time, the full text of the message and the sender name.

Reports are reviewed within one business day. If the violation is confirmed, sending to the number stops and the measures set out in this policy are applied to the client.

Changes to this policy

This policy forms part of the sms.md terms of use and of the contract with "ROCK SOFT" S.R.L. It is updated as legislation and operator requirements change; the current version is published on this page.

Version of 17 August 2026.